No one cares what you had for lunch.

This week I got a video with feedback on a UGC script from a brand I was working with, and it was blunt enough that I actually laughed when I heard it. He said, "You're not an influencer, no one gives a sh!t about what you had for lunch." Harsh, but he had a point. I'd written the script the way I naturally talk online, sharing what I liked about the product and why I personally used it. What he meant was that none of that matters to the person watching. They don't care what I think - they...